Review of WonderVerse Indonesia, A Metaverse Applications in Tourism and Creative Economy Development

Abstract

The rise of digital technologies has transformed multiple industries, including tourism and the creative economy. The emergence of the metaverse has opened new possibilities for immersive tourism promotion, virtual interactions, and creative product marketing. This paper explores WonderVerse Indonesia, a metaverse platform initiated by the Indonesian Ministry of Tourism and Creative Economy (Kemenparekraf), as a case study of virtual tourism development. Drawing on recent research, the study examines factors influencing Generation Z and Y’s adoption of WonderVerse Indonesia, including perceived complexity, cost, technological threat, and social threat, and how these factors affect user satisfaction. The findings highlight both opportunities and challenges in integrating metaverse technologies into tourism and creative economy promotion. The paper concludes with implications for policymakers, developers, and micro, small, and medium enterprises (MSMEs), emphasizing the need for simplification, affordability, and trust-building in virtual platforms.